This course helps OTT providers, TV broadcasters, television equipment & service vendors to discover, learn, and implement emerging Streaming TV services, applications, and key revenue generation options. It identifies key performance indicators for OTT systems, ways to increase TV and digital ad rates, how TV apps can earn in-app advertising and purchase revenues, ways to monetize Social TV and how tCommerce can add new on and off screen revenues. This course was developed from interviews and contributions from 117+ successful OTT industry companies.
After Taking this Course, You Will be Able To:
– Describe New OTT Services & How They Work
– Understand & Use Streaming TV Terms & Acronyms
– Know Key OTT Market Data, Trends, & Benchmarks
– Increase New Subscribers & Decrease Churn
– Ways to Increase TV Video Ad Revenues
– Offer New Types of Digital Ads
– Earn In-App Ad & In-App Purchase Revenues
– Understand How to Monetize Fan Engagements
– Setup & Monetize Second Screen Services
– Earn tCommerce Revenues from Affiliate DRTV, & Shopping Channels
Valuable resources are included in this course to help you find, set up and run OTT systems.
Glossaries - Terms and acronyms used in this book. These terms help you decode the language of experts. You don’t want to look like an amateur when talking with industry cohorts.
Directories - Includes lists of companies, tools and services for each lesson.
Research - Has market data trends and implementation examples.
Resources - Sample plans, agreements, guides, templates and other informational documents are available.
The course is continually updated and more resources are also added. If you have a request for a coruse topic or resource, please contact us.
Hope you like to learn! There are most likely many topics and terms in this course you haven’t heard of - yet. There are also several surprises! When you are done, you should understand and feel excited about the opportunities for the OTT industry.